Since 2024, social selling has become the hottest trend in lead generation. However, many businesses find it challenging to effectively engage potential customers across multiple platforms, resulting in missed opportunities and wasted efforts.
The question is rhetorical: can your team handle 100+ leads daily? To address this challenge, companies are increasingly turning to AI-powered platforms that streamline the social selling process. These tools help businesses manage interactions across various channels, automate follow-ups, and analyze customer behavior, enabling more personalized and timely engagement.
Meet Leadguru.io, the platform that assists you in managing leads, so you can send out proposals and not wrestle with the message flow. Here’s what you’ll learn in this article:
- Why social selling has become a must-have strategy in 2024
- What makes Leadguru.io different from other lead-generation tools
- How AI helps you track, manage, and convert leads across Slack and Discord
- How Mitrix increased revenue and lead flow with Leadguru
- Who can benefit most from using the platform
- Step-by-step overview of the lead generation process
- How we cut AI-related costs by switching from OpenAI to a self-hosted model
- Leadguru’s pricing plans and what each includes
- How your business can use AI-enhanced lead generation to scale faster
The platform
Leadguru dashboard
Developed by the Mitrix team, Leadguru.io is a unique social selling automation and optimization platform. However, it’s more than just a lead-generation tool, it’s a new approach to collaborating with people across social media communities in specific domain industries. Leadguru scores hundreds of channels and communities and detects the most valuable and promising ones.
Our platform is essential for tech startups, sales and marketing teams, and HR departments that manage multiple Slack and Discord channels. Leadguru simplifies communication with leads and clients, helps you engage with your community network, and automates these processes.
Benefits and process
Finding leads demands considerable time and resources. Sales teams often miss opportunities due to overlooked messages, delayed responses, and an inability to efficiently manage client requests. Mitrix needed a solution to automate lead generation within social media communities, allowing their salespeople to concentrate on what matters most: converting prospects into clients.
Leadguru streamlines the client acquisition process and enhances interactions with potential customers across social communities on platforms like Slack and Discord. Let’s take a look at what other features Leadguru offers:
- Advanced AI-powered algorithms for lead search, so you can identify qualified leads and focus on the actions that drive your sales.
- Interactive feed for real-time chat to centralize your communications and engage leads directly through our intuitive chat feed.
- Follow-up calendar to save time and engage prospects effortlessly.
- Customizable templates to craft personalized messages that resonate.
- Seamless CRM integration to sync with popular CRM tools for smoother workflows.
- Real-time analytics to track performance and optimize strategies on the go.
Here’s how it’s done.
5 steps to smarter social selling with Leadguru
Who can use Leadguru?
So, who can use the platform? Essentially, anyone. It all comes down to the buyer’s intent: whether someone needs legal advice, software development services, or a recommendation for new headphones. These examples of intent demonstrate how Leadguru is the perfect tool for capturing such needs. The platform is the perfect fit for the following roles:
- Sales development representatives
- Salespeople
- Marketing specialists
- Business development managers
- Lead generation specialists
- Growth hackers
- Freelancers
- Sourcing specialists
How do we use it
Founded in 2016, Mitrix has grown into a mid-sized software development and IT consulting firm serving both the US and European markets. In 2024, the company experienced rapid growth, driven in part by the implementation of the Leadguru platform.
In its first year using Leadguru, Mitrix saw a revenue increase of up to $1M, generating over 1,500 monthly relevant requests through social communities on Slack and Discord.
The outcome
The implementation of Leadguru enabled connections to over 400 thematic communities and 2,400+ channels, selected based on the company’s industry and regional focus. Altogether, these channels generate more than 150,000 messages monthly.
Before and after using Leadguru
Using Leadguru’s advanced algorithms, Mitrix receives over 50 relevant requests daily, significantly improving results compared to manual lead generation. Typically, a single person managing leads can cover around 15 communities and 30+ channels in an 8-hour workday. With Leadguru, however, one employee can manage hundreds of communities in just 3-4 hours per day, efficiently responding to the most relevant and engaging messages within minutes of their publication.
Pricing plans
Currently, we offer three pricing plans:
Basic – $49.00/month
Our starter plan helps accelerate social selling on Slack and Discord. It includes keyword-based post tracking, communication management, and contact organization.
Advanced – $149.00/month
Advanced Plan includes all features of the Basic plan, plus export options, additional pipelines, canned responses, scheduled messaging, and targeted algorithms.
Pro – $249.00/month
Pro Plan offers everything in the Advanced plan, along with unlimited pipelines, advanced analytics, mass messaging capabilities, and Pipedrive integration.
Leadguru experiment: how to cut AI-related costs
Using Leadguru, we rely on custom AI agents to process and analyze hundreds of messages across multiple social media communities. Our assistant, powered by OpenAI, analyzes messages to determine the likelihood of an expected event based on their content. In simple terms, artificial intelligence provides a probability score for each message.
However, when a single message is checked against multiple events, the number of requests to OpenAI grows exponentially. As a result, the combination of high message volume, multiple event types, and a growing number of OpenAI requests significantly drove up costs.
To find a more cost-effective solution, we tested DeepSeek r1 14b deployed on a separate host with a GPU Tesla T4. We evaluated its quality against OpenAI and gained insights into the feasibility of partially or fully transitioning from OpenAI’s API to an in-house AI model.
How we optimized costs
As we tested DeepSeek R1 on a dedicated virtual machine, we paid only for the server with no additional costs. Secondly, we reprocessed the same messages previously handled by OpenAI through DeepSeek R1, and the results were comparable in quality. The only discrepancy occurred in certain edge cases where R1’s estimate differed from OpenAI’s, but this can be resolved by adjusting the cutoff threshold for each model.
This way, this kind of migration can be one of the possibilities to optimize costs for companies of all sizes.
How Mitrix can help with AI
At Mitrix, we build AI agents designed around your needs, whether you’re looking to boost customer support, unlock insights from data, or streamline operations. Let’s create a robust AI agent tailored to transform your business!
Customer support agent
Delivers 24/7 customer assistance, resolves inquiries efficiently, addresses issues, and enhances overall customer satisfaction.
Healthcare assistant
Performs preliminary symptom assessments, organizes patient records, and provides accurate medical information.
Financial advisor
Delivers tailored investment advice, monitors market trends, and creates personalized financial plans.
Sales agent
Identifies and qualifies leads, streamlines sales processes, and drives growth by strengthening the sales pipeline.
Data analysis agent
Processes and interprets large datasets, delivers actionable real-time insights, and aids in strategic decision-making.
Virtual assistant
Organizes schedules, manages tasks, and provides timely reminders to enhance productivity.
Our expertise across business domains enables us to develop AI solutions that are aligned with your business model and goals. From managing inquiries to delivering personalized experiences, our agents build stronger relationships while improving response times and satisfaction. We provide:
- Custom AI agent design and integration
- AI agent strategy consulting
- Task automation and optimization
- Security, compliance, and ongoing support
Contact us today to discuss your AI solution!
Summing up
At Leadguru.io, we help businesses enhance their social selling with AI-driven insights. Our advanced lead-generation tool for Slack and Discord allows you to manage and nurture leads within numerous online communities. Let’s discuss how Leadguru can help you attract more leads.