Media and Entertainment

Online ticketing platform

The application that simplifies ticketing operations, improving efficiency and user experience for both vendors and customers.
Online ticketing platform

Background

Our client needed a way to centralize ticket distribution across multiple exchanges, giving them full control over sales, pricing, and inventory in one place. The solution focuses on optimizing speculative ticket pricing while allowing distributors to list tickets across multiple platforms with real-time visibility into performance.

Challenge

Ticket brokers deal with massive amounts of data from multiple sources at once. To make their workflow seamless, our engineers built a system that views and manages tens of thousands of tickets using an intuitive, high-performance interface that could handle complex operations without friction.

Beyond ticket management, brokers also needed powerful reporting tools. Our team developed an advanced system that generates ready-to-use tax documents and provides detailed insights into purchases, sales, profits, and other financial activities.
Tailored Tech Solutions

Solution

Mitrix Technology leveraged its experience in the booking and ticketing sector to develop a multi-user SaaS application for managing the entire ticket sales process. Ticket brokers can manage all operations with popular platforms such as GameTime, SeatGeek, Ticketmaster, and automatically list tickets on all partner platforms. They can synchronize ticket buying and selling so that when a ticket is sold on one platform, it automatically disappears from all others. Ticket brokers can also collect extensive data in real time through partnerships to provide insightful reports for sales managers.

Smart ticket management system
Smart ticket management system
  • Seamless purchase integration: automatically import purchases from primary vendors, including season passes and multi-day events.
  • Inventory precision: ensure 24/7 accuracy in fulfillment and inventory tracking.  
  • Eliminate manual tasks: resolve discrepancies and automate processes like downloading or attaching PDF tickets, managing barcodes and unique links, and adjusting delivery methods (e.g., digital tickets, mobile tickets, or box office pickup).
Unified sales and delivery management system
Unified sales and delivery management system
  • Centralized dashboard: track all orders and view detailed transaction data in one place.
  • Manage every sale, tracking which tickets were sold, for which event, on which platform, along with the price paid, account details, delivery method, and timing.
  • Real-time insights: use live market data to refine pricing and sales strategies and adjust pricing to maximize recurring revenue, knowing your data is always private and secure.
Marketplace listing component
Marketplace listing component
  • Sell everywhere: List tickets on various marketplaces, including StubHub, VividSeats, and SeatGeek.
  • Smart syndication: Control where and how your inventory is listed to align with your sales strategy.
  • Boost revenue using real-time sales processing, dynamic inventory allocation, and increased event and venue revenue.
Adaptive pricing engine
Adaptive pricing engine
  • Dynamic adjustments: keep prices competitive with real-time market insights.
  • Set your rules: define pricing criteria for specific events, seats, or market conditions and automate pricing strategies to respond to demand changes up until event time. 
Feature Highlights

Key implemented
features

Our team implemented several key features for the project, enhancing its functionality and efficiency.

Autopricing
Autopricing
Our solution dynamically adjusts ticket prices based on current demand and predefined parameters, ensuring optimal pricing for maximum profitability.
Automatic ticket transfer to a purchase
Automatic ticket transfer to a purchase
The solution supports PDF, QR code, barcode, and paper tickets.
Impact & Outcomes

Results

Through dynamic pricing adjustments, our client has minimized underpriced sales and maximized profit margins.

The Mitrix sales team uses Leadguru to streamline client acquisition. The app monitors online communities in Slack and identifies messages indicating interest in hiring developers. Its algorithm detects and displays these leads, enabling us to target potential clients and offer software development services.

Operational efficiency
Automated workflows and real-time inventory management doubled operational capacity and reduced manual effort.
Increased sales
A 38% boost in ticket sales, surpassing previous performance benchmarks.
Revenue optimization
Dynamic pricing adjustments minimized underpriced sales and maximized profit margins.
Data-driven decisions
Advanced analytics provided real-time insights, enabling brokers to react instantly to market demand and optimize pricing strategies.

Technologies:

Backend:
NET 6.0 (WebAPI, WinUI) NET 6.0 (WebAPI, WinUI) HangFire HangFire IBatisNetCore (ORM) IBatisNetCore (ORM) Angular Angular MS SQL MS SQL
DevOps platform:
Azure DevOps Azure DevOps Azure Service Bus Azure Service Bus Azure Functions Azure Functions Azure Blob Storages Azure Blob Storages

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