Artificial intelligence

Lead generation and social selling platform

A simple and effective tool for lead generation and management across multiple social media communities.
Lead generation and social selling platform

Background

In 2024, social selling emerged as the latest trend in lead generation. However, many businesses find it challenging to effectively engage potential customers across multiple platforms, resulting in missed opportunities. To address this challenge, companies are turning to AI-powered platforms that streamline the social selling process.

Challenge

A key challenge in developing Leadguru was ensuring effective monitoring of online communities. Mitrix engineers needed to design and refine an algorithm to accurately identify relevant messages while also verifying information about their authors. To address this, the team developed a feature that locates user profiles on LinkedIn. Another essential addition was an internal CRM system for tracking lead communication, including a follow-up and reminder system to ensure timely and organized outreach.
Tailored Tech Solutions

Solution

The application’s active development started in 2020, initially used by the company to find clients interested in software development outsourcing. The functionality of Leadguru has been continuously enhanced and improved. In 2021, the CEO Dmitry Blyschyk decided to evolve Leadguru into a commercial product. Mitrix invited other companies to test the application and contribute to its development through product research.
Feature Highlights

Key implemented
features

Explore all of Leadguru’s features here. Its key features include:

Lead-finding algorithm
Lead-finding algorithm
Tailored for HR companies and departments.
Chat templates
Chat templates
Pre-designed message templates for efficient communication.
Message history
Message history
Tracks and stores leads’ messages and communication history.
Contact reminders
Contact reminders
Alerts users to follow up with leads on scheduled dates.
Advanced analytics
Advanced analytics
Provides in-depth insights for connected workspaces.
Enhanced lead filtering
Enhanced lead filtering
Filters leads by tag, location, and technology.
CRM data export
CRM data export
Option to export lead data to CRM systems.
User connectivity
User connectivity
Ability to find and contact any user within connected workspaces and integrated user assistance.
Impact & Outcomes

Results

Leadguru effectively engages potential customers across multiple platforms and provides a streamlined way to contact prospects.

The Mitrix sales team uses Leadguru to streamline client acquisition. The app monitors online communities in Slack and identifies messages indicating interest in hiring developers. Its algorithm detects and displays these leads, enabling us to target potential clients and offer software development services.

Technologies:

Frontend:
Angular Angular
Backend:
Python Python .Net .Net PostgreSQL PostgreSQL MongoDB MongoDB GCP GCP

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