5 Reasons Why A StartUp Needs to Develop a Mobile App

Apr 26, 2019

Not sure your business needs a mobile application for startup? Think again.

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It was accurately predicted by business analysts. More and more people will use their smartphone to access the internet than they do their home computer. In fact, according to GlobalStats, as of October 2018 more than 45% of people use their mobile.

If you don’t have a business mobile app, that’s a lot of missed opportunity that you can never get back. If customers aren’t able to find you on their smartphone, you lose business. And your potential customers will turn to your competitors who do have an app.

Having a mobile app is essential for your growing business. Without one, you’ll quickly be left behind. Let’s take a look at the top 5 reasons your business needs a mobile app.

1. Mobile apps and business visibility

Visibility is all about getting maximum online exposure for your business. Not just exposure to your existing customers, but new potential customers as well. In 2018, people spent on average 3 hours and 35 minutes each day on their smartphone. 90% of this time is spent using apps. That’s a lot of online time that you can take advantage of as you grow your business.

Visibility

Customers need to know you exist

One of the basic functions of having a mobile is that it lets your customers know you’re there. You need to get their attention in every way you can. Your mobile app does just that. It makes you visible and even more importantly… available.

What happens when customers download your app?

The minute people download your app onto their mobile, they know that you exist. Even when they’re not accessing your app, they see it there on their phone. It’s like a little nudge, a reminder that you’re here and ready to do business. Your mobile app lets you be a constant presence every time people are on their smartphone.

Include custom software development in your marketing strategy

Hire someone to develop the right mobile app for your business. You want to optimize your mobile app, so it stands out from your competition. Focus on easy to use features that are simple for your customers to access. Remember that smartphones make our lives easier and provide us with convenience. Continue this trend with your own mobile app.

2. Startup mobile app to promote products and services

You’ve just launched a new product or service. Now how do you notify your customers, so you can get the sales rolling in? You use your mobile app to reach out, of course.

Utilize the attention you already have

The minute your customers download your app, you have their attention. This is the ideal opportunity to notify them when you launch a new product or service. And since you already have their attention, you’ll be able to push the launch to increase your sales.

Hire mobile development team

Make sure that your mobile app stands out from the competition. The more attention your app generates, the more connection you have to customers. Hire a mobile app developer and make sure that your app stands out from all the rest.

Your mobile app promotes publicity

Think of your mobile app as a marketing tool. Every time you announce new products and services, your customers can share this information. All that free publicity has the potential to reach future customers.

3. Boost your customer service

No matter what product or service you’re selling, customers want to be able to reach you whenever they have a question or concern. Use your mobile app to boost service so customers know they can count on you to answer their questions.

Customer service

Be available 24/7

Mobile apps let you be there for your customers whenever they need you. No matter what the time zone, day or night, you’ll be able to assist. Edge out your competition who may not be available when you are.

Build customer loyalty

Part of good customer service is knowing who your repeat customers are. Your business mobile app can help you do that. When you know who you’re selling to, you can streamline your app to remind customers about the products and services they’re most interested in.

4. Grow your brand

Your customers need to know who you are just by recognizing your brand. And a mobile app lets you do that. Your company logo is right there on your customer’s phone. So, it will be easy for them to remember where you are when they need your products or services.

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Cost effective branding

Using a mobile app to promote your brand saves you a lot of money. You can stop using expensive and ineffective methods of growing your brand. Instead, focus your attention and money on a great looking app that reaches all your customers.

Invest in a professional mobile app

A professional and great looking app can be one of your best advertising tools. You’ll want an app with great features that your customers can use to connect with you. Rely on mobile app development for startup companies to build you a powerful app that uniquely brands your business.

5. Engage customers with direct marketing

Mobile apps let you engage and communicate directly with your customers. And this communication is key to generating more sales with your loyal customers and with new ones.

Engagement

Communicate often

A mobile app is your direct channel between you and your customers. You can now communicate in ways you couldn’t before. The messages and announcements you send are instantly read, letting you stay active and engaged with your customers at all times.

Engage on your customer’s level

Provide perks with each download, no matter how small it is. Your marketing strategy should include ways to engage with your customers on levels they can understand. Use your mobile app to provide benefits and convenience.

Mobile apps are a direct link

When people download and use your app on their smartphone, it’s a direct link to your business. This is how mobile apps help businesses. By letting you provide an instant personal response to customer questions. The feedback is immediate, which builds brand recognition and encourages customer loyalty.

Wrapping up

Mobile apps are easy and fast for people to use – so take advantage of that. These days you’re more likely to connect with your customers on their smartphone than on any other computer device. Mobile apps play a huge role in the growth of your business. No matter what size of business you have, you need an app if you want to stay competitive. Make sure that your business plan includes software development for start-up mobile apps.

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